Latest in Pay Per Click

Targeting Tweeps - Is Twitter Right For You?

By Chris Hickman | December 20, 2013 | Link

Targeting Tweeps - Is Twitter Right For You?Are you racking your brain for your new year’s marketing resolution?  Oh, you didn’t hear? Businesses can have resolutions, too.  We typically call them strategic pillars but, hey, semantics. My resolution is to test more. To test is to learn and we... Read More →

Getting Started With LinkedIn Ads

By Chris Hickman | December 6, 2013 | Link

Getting Started With LinkedIn AdsLinkedIn is one of digital marketing's least utilized treasures.  If you have the right demographic for the space, I'd certainly recommend testing a few ads.  Not sure where to start?  Fear not, read on! Creating a Business Page Before you can actual... Read More →

Testing Ads Within Facebook

By Chris Hickman | November 22, 2013 | Link

Testing Ads Within FacebookOne of the many great things about Facebook advertising is the ability to test so many ad variations because of their various ad display options.  With the combined image and text ad approach, combined with Facebook’s targeting capabilities, it creates... Read More →

Using Bing’s Keyword Graphs

By Chris Hickman | November 13, 2013 | Link

Using Bing’s Keyword GraphsIf you haven’t had a chance to check out Bing’s keyword graphs, I’d highly recommend taking a peek.  They are so cool to play with and they make it so quick and easy to drill down into keyword performance. The visual representation is a bonus for m... Read More →

Using The Search Term Report To Your Advantage

By Chris Hickman | November 7, 2013 | Link

Using The Search Term Report To Your AdvantageFirst, let me say how much I love search term reports.  Search term reports allow advertisers to see exactly what searchers typed in and which keyword was triggered. They are useful, important, and sometimes they can be humorously interesting in really o... Read More →

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