AdFicient has launched a new pay per click video training program designed for someone with a small budget and who is new or has less than 6 months of pay per click experience. You can go there right now and watch two of the videos for free.
Start watching the pay per click training videos now.
The first video on keyword match types will teach you the difference between broad, phrase and exact match. This short video can save you thousands of dollars in wasted money on broad match. Broad match means Google can pick "almost any keyword" they want your ads to show up and YOU HAVE TO PAY if someone clicks on your ad. This can be an effective strategy if you know what you are doing and full understand broad match.
The second video is on structuring and Adwords account you will learn how to setup an account with campaign and adgroups to achieve the best CTR (click through rate) and quality scores. This also will be the easiest way for you to manage the account. When you have higher CTRs (click though rates) and quality scores then you will pay less per click when someone clicks on your ad on Google.
Google now allows you to target customer by zip code. For most local business this really won't be that helpful because they will be targeting people by distance from their location. If you do have a service that is limited to zip codes you can set this up in adwords.
You still have to set this up at the campaign level. In the article posted on Google Adword's blog they make a recemendation to setup another campaign and test it again the current targeting you have to see which one is more effective for you.
Remeber how ever you target people the success of your advertising comes down to how well you understand your customers and how you can show you are the best option to help them solve their big problem.
It's going to be a very sad day on June 30th when the custom alerts end (haha). How will anyone manage their account without them. I personally don't use custom alerts because when I'm managing an account I make sure to watch it and have automated software make changes if it's necessary. Most of the people who want / are using automation already have software running to take actions based on the needs of their adwords account.
In the blog post by Google they are telling people to use the automated rules. This may be a push for the people who were usingcustom alerts to start using the automated rules.